LISA MALTBY Illustration & Lettering



How will you approach my job?

All my work is based on the style of work in my portfolio so it’s helpful to know if you have examples of my work you want to base your commission on. All illustrative work includes rough drawings before final work along with suggested colours, then final artwork is created according to specifications. I need to know the size and format of each illustration, how the illustration will be used and any deadlines you are working to. If you need illustrations of specific objects or people I would need photographic reference providing.

How do you quote your work?

Each job is quoted according to:

- Time:

Time is obviously the biggest factor to consider when quoting a job, but each job is also more than just when I put pen to paper. Jobs may involve development work before I begin a final design and these are usually the most important stages to ensure the final work is effective. I usually include a number of development stages or rough drawings but additional revisions make the cost of a job higher.

- Experience:

I have been working in the creative industry for over ten years and a have worked with a wide range of clients. My experience means that I understand about commercial use of images, working according to print and digital specifications, as well as having years developing illustration and design skills. Experience is an important factor for the efficiency and effectiveness of each job. Using an inexperienced illustrator may mean having to pay more in the long run for amendments and may mean deadlines or expectations aren’t met.

- Usage:

It is standard practice for illustrators and photographers to account for usage when quoting for a job. Usage is essentially what and who the work is going to be used for – and the wider the usage the higher the cost. If an illustration is only used once, for example, it has a lot less value than if it were repeatedly used over years. If an illustration were to feature on a small run of leaflets for a local company, the cost would be dramatically cheaper than if it were to be featured on an international ad campaign. Additional usage is usually a percentage of the original fee.

But if it takes you the same amount of time, shouldn’t the cost be the same? 

It's important to consider the power of an image and why it has value - artists licence their work for commercial use, even if the image has been previously created and involves no extra hours. If they didn't do so, any business would be able to use any creative work – even that of world-renowned artists – at no additional cost. The aim of my work is to be effective, whether that's to attract my client's customers or to make information clearer or more impactful – and the more people that are impacted by the work, the higher the value. It’s a bit like paying for an advert - the higher the number of magazines it features in and the larger the advert, the better the advertising potential. The music industry works in a similar way – music for commercial use costs more than buying an album because the music aids the promotion of a business, therefore the value goes up.

But I’ve just used another designer and they said I can re-use the work as I please?

All creative professionals price their work differently, but all designers create work for a specific purpose. Many designs can only be used for what they were created for, such as a brochure, or a website, whereas a unique image or illustration can be re-used on t-shirts, adverts and other marketing, meaning it has greater selling potential. It's also worth exploring the posibilities for re-use at the start of a job as this may dictacte how an image is to be created if it is to be used in different formats.

I’d like full copyright of an illustration

I do not assign copyright but I am happy to quote for use in perpetuity (forever) across all media. This would be a much higher fee than specific use so it is often more economical to quote for exactly what you need to use the work for.

I have a specific budget, can you work to that?

It’s always helpful to know if you are working to specific budgets because I may be able to approach the job differently. An illustrative leaflet, for example, could be designed in a way that uses less illustrative elements,  or there could be cost effective suggestions for production. In contrast, if your budget is higher, there may be more inventive solutions that could help you stand out better than the original brief.

We’re a design agency and we’d just like your lettering skills for something we are developing ourselves, can you do this?

Yes, sure. I usually quote lettering work in the same way I quote illustration work so it’s helpful to know more about the company and what the work will be used for. If you have different specifications I’d be happy to discuss.

I really like an image on your site but it’s not available as a print,

Some images are exclusively produced for my clients which means I cannot use them on other things, others I just haven’t thought to produce as a print so please get in touch if there is a piece of my work you have in mind. 

We require you to assign copyright and moral rights at no extra cost in order to work with us.

There are lots of stock libraries where images are available at low cost. If you need something bespoke that gives you long term value, this is reflected in the cost.

You’re very open on social media and in your talks and blog posts, why is this?

I believe that transparency is important and something I instil into my work ethic – I seek to encourage others in their creative work. I want to be open with my clients and invite them in on my processes, enabling good communication and developing good working relationships. I don’t mention specific jobs or clients publicly unless it is to edify and promote, but transparency is important in order for work to have better integrity and purpose.

Do you take work experience students or offer placements?

I am unable to offer this at present. I do however try to respond to emails from students and I also regularly give talks and portfolio reviews so keep your eyes peeled. You may also find some of my blog posts helpful.

How do I get in touch?

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