LISA MALTBY
LONDON BASED ILLUSTRATOR & LETTERING ARTIST

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Welcome to my blog where I post about all things creative, from my latest food illustrations, design work and hand lettering doodles, to articles about freelancing and creativity. I hope you like my posts.

Food illustrations for Weight Watchers Magazine

weight watchers magazine illustration
weight watchers food illustrations

I was commissioned to create illustrations for a monthly feature in Weight Watchers magazine called 'Smart Points Kitchen', which gives lots of great tips and recipes for healthy eating. The brief was to illustrate the ingredients and make them look appealing, alongside some hand drawn lettering of the ingredient names. Here are the illustrations from the first two issues...

 Initial roughs for the illustrations

Initial roughs for the illustrations

 Black and white linework drawn in pen before I add the colour digitally. The lettering needed to be on a separate layer so it could be manipulated to fit the design of the page layout if necessary.

Black and white linework drawn in pen before I add the colour digitally. The lettering needed to be on a separate layer so it could be manipulated to fit the design of the page layout if necessary.

 Final illustration of a radish including lettering

Final illustration of a radish including lettering

 Final illustration of a Warby thin, including lettering

Final illustration of a Warby thin, including lettering

cavolo nero illustration
lettuce illustration
weight watchers illos
 My illustrations on these fabulously designed pages!

Keep your eyes peeled for the next few issues with lots more of my food illustration and lettering.