Perfect Strangers rebrand
Perfect Strangers is a business that helps professionals to find roommates and apartments in New York. Their brand identity needed a refresh to take them to the next level – they needed a brand that was simple, timeless and versatile in order for it to grow with the company. Trust is a big part of the company’s ethos - Perfect Strangers are reliable, authentic & professional and the brand had to reflect this. They also wanted to have an identity that makes clients feel special when they join the ‘club’ and use their services. The PS was hand-lettered to give a feel of authenticity and warmth with the ‘p’ and the ‘s’ subtly connecting. The icon can also be used in isolation, in conjunction with the typography or in a stamp which makes the brand very versatile for different purposes. The additional illustrative icons give the option to add more personality to the brand.