LISA MALTBY
LONDON BASED ILLUSTRATOR & LETTERING ARTIST

blog

Welcome to my blog where I post about all things creative, from my latest food illustrations, design work and hand lettering doodles, to articles about freelancing and creativity. I hope you like my posts.

Illustrated packaging design

feminine beer label

There's been a big trend for craft beers lately, most of which are aimed at the male market so I wanted to design a very feminine beer bottle to attract more female beer drinkers. I wanted the design to be more than just a beer bottle but a potential collector item, with a view to perhaps design other illustrated versions in the future. I also wanted the illustrative elements to have scope to be used on other items such as t-shirts, beer mats and even tattoos to create a 'cult' following of the brand.

packaging illustration
black and white illustrated packaging
tattoo design
illustrated beer mat

I created the initial tiger drawing by hand and then added colour digitally. With the exception of the lettering, I created all other elements with the Wacom tablet and composed the final illustration in Photoshop.

work in progress
tiger illustration
illustrated beer brand