Every christmas Chatsworth House is transformed into a magical trail for visitors to enjoy, based around a well known story. This year's theme was Toad of Toad Hall and I was delighted when Chatsworth House asked me to illustrate and design their Christmas trail leaflet. Here's a little bit about the process behind it.
My first step was to create appealing characters that could be used throughout the leaflet, starting with the main character of Mr Toad. I developed the characters until I was happy with how they looked, and then drew them up in pen. Because the text was to be provided later on in the project and because aspects of the design were likely to change, I needed to create the final illustrations as layered psd files, from which to move the composition around if necessary.
I was initially given a rough guide as to what was going to be within each part of the trail and so I created rough visuals based on this, showing where the text would go and giving a guide to the sorts of colours I would be using, which were based on Chatsworth's main brand colours.
Once the visuals were approved I went on to develop the characters in full colour which I did digitally in Adobe Photoshop, I started to compose the layered psd file.
Once I received the text I placed it in using Adobe In Design along with the Chatsworth logo and other elements. I created the final document with crops and bleed and crease guides in order to be supplied to the printers for them to produce as an 8 page concertina leaflet.
And this is the final leaflet - what do you think? If you get chance to go to Chatsworth House this Christmas the trail is on now until 3rd January 2016! I can't wait to go and see it!