Chatsworth Farmyard & Adventure Playground
The Chatsworth House estate is not only a great place to visit because of its culture and heritage, but because it appeals to people of all ages. The Farmyard and Adventure Playground is obvioulsy a huge attraction for children and so I was asked to design and illustrate a map and leaflet to appeal to a younger audience, whilst retaining a sophisicated feel. The map needed to be versatile because it was to be used online as well as printed literature and signage, so elements needed to be adaptable. After the redesign of their main estate map, it was decided that a simpler style of illustation was needed to tie in with this and to ensure that different elements stood out on all collateral, whether on large scale signage or small leaflets.
I developed a device which worked as the identity for the farmyard, tying it in to the illustrative elements.
All illustrative work starts out as roughs to decide on composition and scale.
The final map was created as different layers so that elements could be taken off and moved around.
The individual illustrations were simple enough that they could be versatile and used as icons to give the option of using them on a key.
The final map for the leaflet
I created the full design of the leaflet, making sure information was clear and readable.