Meet Rohela. She is a business analyst and heads up her own company 'Business Analysis Hub.' She needed a brand identity for her company that helped to make business analysis less 'stuffy' and more approachable. She wanted to break the stereotypes around her profession and bring something fresh and fun.
When we first met, Rohela explained to me that her company simplifies processes for businesses, developing products and services that solve problems effectively. She spoke about 'messy' processes and wanted something that reflected this, showing that she can help to untangle some of that mess. She also spoke about how she takes processes apart to see inside them and work out how best to help businesses.
I developed an identity that reflected 'analysis' – looking inside businesses to identify gaps and problems, and then finding the best ways to solve them for a more effective fit. Business Analysis Hub identifies multiple problems, looking 'from different angles' to make sure nothing is overlooked
Find out more about Business Analysis Hub here: https://twitter.com/BusinessAHub
Business Analysis Hub are also running an event at Leeds Digital Festival on Friday 20th April about making your work visible. Find out more here: https://www.eventbrite.com/e/visualising-your-work-tickets-44262198427?aff=es2