There's been a big trend for craft beers lately, most of which are aimed at the male market so I wanted to design a very feminine beer bottle to attract more female beer drinkers. I wanted the design to be more than just a beer bottle but a potential collector item, with a view to perhaps design other illustrated versions in the future. I also wanted the illustrative elements to have scope to be used on other items such as t-shirts, beer mats and even tattoos to create a 'cult' following of the brand.
I created the initial tiger drawing by hand and then added colour digitally. With the exception of the lettering, I created all other elements with the Wacom tablet and composed the final illustration in Photoshop.