I was commissioned to create an illustrated logo for a hamper company, using hand drawn lettering. The logo needed to be used on labels and various collateral so the end result needed to be in vector format and I took this into account when I started my initial sketches and development work. The initial stage involved setting up a mood board on Pinterest for myself and my client to add in inspiration and from this I developed the following concept boards from which to take ideas and decide which route the client wanted to go down.
My client wanted the logo to have a retro feel but it also needed to be bright and youthful to attract the right audience. We selected a circular logo design that could be used as a stamp on gift labels and that would also work well on social media, and within square formats.
I sketched out the logo design, changing elements until both myself and the client were happy for me to proceed with the final design. I then scanned my drawing on to my computer and worked over the top of it in Adobe Illustrator in order to produce a vector logo.
After creating the lettering and layout I worked on the colour, making sure it looked balanced and also taking into account that the logo needed a mono version. I selected colours from an image of an apron my client had liked in the original inspiration boards which had a vintage vibe whilst still being bright and impactful. The client wanted a rubber stamp of the logo producing so that each label had a slightly different coverage of ink, giving it an authentic feel, but I also gave the logo a digital stamp effect to continue the retro feel when used online.