This article was written for The Dieline
Whether we are designing for a product, a service or an advertising campaign, we all want solutions that fulfil a purpose; designs that sell products or have great influence. The problem is that although we care about the end result of the designs we create, we still have set ideas in our heads about how to get there. Sure, we might say we want an influential product design, but what does that actually mean? And more than that, what does empathy have anything to do with how we get there?
Many follow the notion that the path to greater success is to.... read the full article here